The empirical research of the theoretical framework of marketing mix standardization and adaptation for international markets
Beata Šeinauskienė and Regina Virvilaitė
| Year of publication: |
2008
|
|---|---|
| Authors: | Šeinauskienė, Beata ; Virvilaitė, Regina |
| Published in: |
Business strategies for economies in transition : book of readings on CEE countries. - Newcastle upon Tyne : Cambridge Scholars Publ., ISBN 1-4438-0049-X. - 2008, p. 26-60
|
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Standardisierung | Standardization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003795393