The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs)
Chih-Wen Wu, Dolores Botella-Carrubi, Cristina Blanco-González-Tejero
| Year of publication: |
2024
|
|---|---|
| Authors: | Wu, Chih-Wen ; Botella-Carrubi, Dolores ; Blanco-González-Tejero, Cristina |
| Published in: |
Technological forecasting and social change : an international journal. - Amsterdam [u.a.] : Elsevier Science, ISSN 0040-1625, ZDB-ID 2015184-6. - Vol. 200.2024, Art.-No. 123142, p. 1-12
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| Subject: | Performance | fsQCA | Digital marketing strategy | Innovativeness | Small and medium-sized enterprises (SMEs) | KMU | SME | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.123142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015123771