The end of globalization : why global strategy is a myth & how to profit from the realities of regional markets
Alan Rugman
| Year of publication: |
2001 ; [North American ed. , new pref. and updated data]
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| Authors: | Rugman, Alan M. |
| Publisher: |
New York, NY [u.a.] : AMACOM |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | xvi, 237 S. : graph. Darst. |
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| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8144-0638-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004613344