The ethical dilemmas in marketing : the positive idea and its desirable and undesirable consequences
Jarosław Woźniczka
| Alternative title: | Etyczne dylematy marketingu |
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| Year of publication: |
2016
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| Authors: | Woźniczka, Jarosław |
| Published in: |
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze. - Bydgoszcz [u.a.] : Warsaw Univ. of Life Sciences Pr., ISSN 1644-0757, ZDB-ID 2132278-8. - Vol. 15.2016, 4, p. 195-207
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| Subject: | marketing | economic and social consequences of marketing actions | marketing ethics | company social responsibility | stakeholders | ethical decision-making | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Ethik | Ethics | Marketing | Wirtschaftsethik | Economic ethics | Marketingmanagement | Marketing management | Entscheidung | Decision | Verantwortung | Responsibility |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in polnischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011650034