The ethics of managing customer information : can customer relationship management backfire?
Year of publication: |
2007
|
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Authors: | Orr, Linda M. ; Bush, Victoria D. |
Published in: |
Company and customer relations. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99278-1. - 2007, p. 228-239
|
Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Unternehmensethik | Business ethics |
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