The evaluation of value chain marketing strategies : an agent-based approach
Stephanie Hintze and Christian Lüthje
| Year of publication: |
2014
|
|---|---|
| Authors: | Hintze, Stephanie ; Lüthje, Christian |
| Published in: |
Simulating knowledge dynamics in innovation networks. - Berlin, Heidelberg [u.a.] : Springer, ISBN 3-662-43507-1. - 2014, p. 47-72
|
| Subject: | Lieferkette | Supply chain | B-to-B-Marketing | Business-to-business marketing | Agentenbasierte Modellierung | Agent-based modeling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010394537