The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures : value-commitment and profit-making perspectives
Miriam Borchardt, Nelson Oly Ndubisi, Charbel José Chiappetta Jabbour, Oksana Grebinevych, Giancarlo Medeiros Pereira
| Year of publication: |
2020
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|---|---|
| Authors: | Borchardt, Miriam ; Ndubisi, Nelson Oly ; Chiappetta Jabbour, Charbel José ; Grebinevych, Oksana ; Pereira, Giancarlo Medeiros |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 89.2020, p. 171-180
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| Subject: | Base of the pyramid | Bottom of the pyramid | Multinational enterbrises | Domestic firms | Emerging markets | Multinationales Unternehmen | Transnational corporation | Entwicklungsländer | Developing countries | Schwellenländer | Emerging economies | Niedrigeinkommen | Low income | Armutsbekämpfung | Poverty reduction | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.05.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012289992