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The evolution of advertising research through four decades : a computational analysis of themes, topics and methods

Marla Royne Stafford, Itai Himelboim, Dror Walter and Yotam Ophir
Year of publication:
2023
Authors: Stafford, Marla Royne ; Himelboim, Itai ; Walter, Dror ; Ophir, Yotam
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