Introducing a model of automated brand-generated content in an era of computational advertising
Guda van Noort, Itai Himelboim, Jolie Martin, and Tom Collinger
| Year of publication: |
2020
|
|---|---|
| Authors: | Noort, Guda van ; Himelboim, Itai ; Martin, Jolie ; Collinger, Tom |
| Subject: | Computational advertising | Werbung | Advertising | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2020.1795954 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313116