The evolving sophistication of ambush marketing: A typology of strategies
| Year of publication: |
2011
|
|---|---|
| Authors: | Chadwick, Simon ; Burton, Nicholas |
| Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 14116571. - Vol. 53.2011, 6, p. 709-720
|