The exercise and acceptance of power in an industrial channel dyad
Wen-Shinn Low (Department of Business Administration, Chien Hsin University of Science and Technology, Jung-Li, Taoyuan County, Taiwan), Han-Tzong Lee (Department of Business Administration, Minghsin University of Science and Technology, Xinfeng Hsinchu, Taiwan)
| Year of publication: |
April-June 2016
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|---|---|
| Authors: | Low, Wen-Shinn ; Lee, Han-Tzong |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 23.2016, 2, p. 135-151
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| Subject: | dependence | interview | marketing channels | power acceptance | power exercise | power shortage | power surplus | industrial marketing | business marketing | Vertriebsweg | Distribution channel | B-to-B-Marketing | Business-to-business marketing | Elektrizitätswirtschaft | Electric power industry | Lieferantenmanagement | Supplier relationship management | Macht | Power | Befragung | Interview | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2016.1169115 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011515733