The exploration of customization in augmented reality from the affordance lens : a three-stage hybrid approach
Xiaoyu Xu, Qingdan Jia, Syed Muhammad Usman Tayyab
| Year of publication: |
2023
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|---|---|
| Authors: | Xu, Xiaoyu ; Jia, Qingdan ; Tayyab, Syed Muhammad Usman |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 194.2023, p. 1-16
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| Subject: | Affordance theory | Artificial neural network (ANN) | Augmented reality | Customization | Three-stage hybrid approach | Neuronale Netze | Neural networks | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.122729 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014475915