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The exposure effect of unclicked banner advertisements

Hee-Sook Yoon and Doo-Hee Lee
Year of publication:
2007
Authors: Yoon, Hee-Sook ; Lee, Doo-Hee
Published in:
Cross-cultural buyer behavior. - Amsterdam : Elsevier, ISBN 978-0-7623-1412-6. - 2007, p. 211-229
Subject: Online-Marketing | Internet marketing
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