The financial contribution of customer-oriented marketing capability
Fernando Angulo-Ruiz; Naveen Donthu; Diego Prior; Josep Rialp
| Year of publication: |
2014
|
|---|---|
| Authors: | Angulo-Ruiz, Fernando ; Donthu, Naveen ; Prior, Diego ; Rialp Criado, Josep |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 4, p. 380-399
|
| Subject: | Customer-oriented marketing capability | Tobin’s q | Analyst recommendations | Network data envelopment analysis | Data-Envelopment-Analyse | Data envelopment analysis | Beziehungsmarketing | Relationship marketing | Marketing | Anlageberatung | Financial advisors | Finanzanalyse | Financial analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383816