The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Robert Jacobson and Natalie Mizik
| Year of publication: |
2007
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|---|---|
| Authors: | Jacobson, Robert ; Mizik, Natalie |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2007, 3, p. 75-103
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| Subject: | Effizienzmarkthypothese | Efficient market hypothesis | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Korrelation | Correlation | Börsenkurs | Share price | Finanzmarkt | Financial market |