The forecasting accuracy of market share models using predicted values of competitive marketing behavior
Karel Jan Alsem ; Peter S. H. Leeflang ; Jan C. Reuyl
| Year of publication: |
1989
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|---|---|
| Authors: | Alsem, Karel Jan |
| Other Persons: | Leeflang, Peter (contributor) ; Kahn, Alfred E. (contributor) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 6.1989, 3, p. 183-198
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| Subject: | Marketing | Prognose | Forecast | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001088003