The form of AI-driven luxury : how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process
Eleonora Pantano, Francesca Serravalle and Constantinos-Vasilios Priporas
| Year of publication: |
2024
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| Authors: | Pantano, Eleonora ; Serravalle, Francesca ; Priporas, Constantinos Vasilios |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 40.2024, 17/18, p. 1771-1790
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| Subject: | consumer’s behaviour | creativity | Generative AI (GAI) | Large Language Models (LLMs) | luxury | Luxusgüter | Luxury goods | Kreativität | Creativity | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2024.2436096 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194132