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To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T., (2016)
Integrating event image, satisfaction, and behavioral intention : small-scale marathon event
Koo, Sung Keun, (2014)
Conceptualizing and measuring the use of student-athlete likeness in EA's NCAA Football
Baker, Thomas A., III., (2014)