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Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H., (2021)
Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K., (2020)
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T., (2016)