The Framing Effects of Multipart Pricing on Consumer Purchasing Behavior of Customized Information Good Bundles
Year of publication: |
2012
|
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Authors: | Goh, Kim Huat |
Other Persons: | Bockstedt, Jesse (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy |
Extent: | 1 Online-Ressource (39 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Information Systems Research, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 10, 2012 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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