The gratifications of ephemeral marketing content, the use of snapchat by the millennial generation and their impact on purchase motivation
Evelyn Lopez, Jose A. Flecha-Ortiz, Maria Santos-Corrada and Virgin Dones
| Year of publication: |
2024
|
|---|---|
| Authors: | Lopez, Evelyn ; Flecha-Ortiz, Jose A. ; Santos Corrada, María De Los M. ; Dones, Virgin |
| Subject: | Contributing | sharing | consuming and searching | ephemeral content | use | purchase motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09721509211005676 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015163132