The hidden power of advertising : how low involvement processing influences the way we choose brands
Robert Heath
| Year of publication: |
2002 ; Reprint.
|
|---|---|
| Authors: | Heath, Robert |
| Publisher: |
Henley-on-Thames : Admap Publ. |
| Subject: | Werbewirkung | Markenwahl |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 127 Bl. : graph. Darst. |
|---|---|
| Series: | Admap monograph. - Admap Publ. : Henley-on-Thames. - Vol. 7 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-8411-6093-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004768989