The hierarchy of ethical consumption behavior : the case of New Zealand
Year of publication: |
2014
|
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Authors: | Wooliscroft, Ben ; Ganglmair-Wooliscroft, Alexandra ; Noone, Abigayle |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 1, p. 57-72
|
Subject: | Rasch Model | ethical consumption | sustainability | macromarketing | Neuseeland | New Zealand | Konsumentenverhalten | Consumer behaviour | Nachhaltiger Konsum | Sustainable consumption | Ethik | Ethics | Unternehmensethik | Business ethics |
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