The higher the price the better the result? : the placebo-like effects of price and brand on consumer judgments
I-Ling Ling; Chih-Hui Shieh; Jun-Fang Liao
| Year of publication: |
2012
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|---|---|
| Authors: | Ling, I-ling ; Shieh, Chih-hui ; Liao, Jun-fang |
| Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 2.2012, 3, p. 264-269
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009703175