The icon matters : how design instability affects download intention of mobile apps under prevention and promotion motivations
Chien-Huang Lin, Ming Chen
| Year of publication: |
2019
|
|---|---|
| Authors: | Lin, Chien-Huang ; Chen, Ming |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 19.2019, 1, p. 211-229
|
| Subject: | Design instability | App icon | Download intention | Regulatory focus | Mobile Anwendung | Mobile application | Motivation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-018-9297-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011999491