The Impact of Attribute Importance in the Effects of Option Framing on Choice: Budget Range and Justification as Moderators of Loss Aversion
| Year of publication: |
2012
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|---|---|
| Authors: | PARK, SEHOON ; KIM, MOONâYONG |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 10, p. 726-738
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