The impact of new technologies on customer satisfaction and business to business customer relationships : evidence from the soft drinks industry
Year of publication: |
2010
|
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Authors: | Ryding, Daniella |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 3, p. 224-228
|
Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Verkaufspersonal | Salespeople | Kundenzufriedenheit | Customer satisfaction |
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