The impact of a complement-based assortment organization on purchases
Panagiotis Sarantopoulos, Aristeidis Theotokis, Katerina Pramatari, and Anne L. Roggeveen
| Year of publication: |
2019
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|---|---|
| Authors: | Sarantopoulos, Panagiotis ; Theotokis, Aristeidis ; Pramatari, Katerina ; Roggeveen, Anne L. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 3, p. 459-478
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| Subject: | assortment organization | complementarity | purchase behavior | retailing | Sortiment | Retail assortment | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Bio-Lebensmittel | Organic food | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243718823698 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177566