The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay

Nicholas De Canha, Michael Ewing, Ali Tamaddoni

Year of publication:	2020
Authors:	De Canha, Nicholas ; Ewing, Michael ; Tamaddoni, Ali
Published in:	Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 60.2020, 1, p. 87-103
Subject:	Kfz-Markt \| Automotive market \| Werbung \| Advertising \| Marktanteil \| Market share \| Südafrika \| South Africa

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