The impact of an item-based loyalty program on consumer purchase behavior
Jie Zhang and Els Breugelmans
| Year of publication: |
2012
|
|---|---|
| Authors: | Zhang, Jie ; Breugelmans, Els |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 1, p. 50-65
|
| Subject: | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507247