The impact of artificial intelligence stimuli on customer engagement and value co-creation : the moderating role of customer ability readiness
Li Gao, Gang Li, Fusheng Tsai, Chen Gao, Mengjiao Zhu and Xiaopian Qu
| Year of publication: |
2023
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|---|---|
| Authors: | Gao, Li ; Li, Gang ; Tsai, Fusheng ; Gao, Chen ; Zhu, Mengjiao ; Qu, Xiaopian |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 2, p. 317-333
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| Subject: | Ability readiness | Artificial intelligence stimuli | Customer engagement | Value co-creation | Kundenintegration | Customer integration | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-10-2021-0260 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313379