The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation

Shuman Wang, Chunlin Yuan, Yue Liu, and Hakil Moon

Year of publication:	2024
Authors:	Wang, Shuman ; Yuan, Chunlin ; Liu, Yue ; Moon, Hakil
Subject:	Affective brand commitment \| Blockchain technology \| Food traceability \| Health consciousness \| Premium willingness \| Blockchain \| Konsumentenverhalten \| Consumer behaviour \| Lebensmittelsicherheit \| Food safety \| Markenartikel \| Brand \| Markenführung \| Brand management \| Warenkennzeichnung \| Product labelling \| Lebensmittel \| Food

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