The impact of business objectives and the time horizon of performance evaluation on pricing behavior
| Year of publication: |
2001
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|---|---|
| Authors: | Keil, Sev K. ; Reibstein, David ; Wittink, Dick R. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 18.2001, 1, p. 67-82
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