The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction
Year of publication: |
2017
|
---|---|
Authors: | Moon, Sun-Jung ; Costello, John P. ; Koo, Dong-Mo |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 2, p. 246-271
|
Subject: | eco-labels | information overload | consumer confusion | negative emotion | negative word-of-mouth | distrust | dissatisfaction | Konsumentenverhalten | Consumer behaviour | Emotion | Virales Marketing | Viral marketing | Umweltzeichen | Eco-label | Kundenzufriedenheit | Customer satisfaction | Beschwerdemanagement | Complaint management |
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