The impact of consumer need for uniqueness on country of origin effects
Ting-Hsiang Tseng
| Year of publication: |
2020
|
|---|---|
| Authors: | Tseng, Ting-Hsiang |
| Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 14.2020, 1, p. 29-37
|
| Subject: | COO | Country of Origin | Product Typicality | Country Typicality | Consumer Need for Uniqueness | Purchase Intention | Product Evaluation | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012306011