The impact of consumption goals on flat-rate choice : can "hedonizing" a service increase customers' propensity to choose a flat rate?
Fabian Uhrich, Jan H. Schumann, and Florian von Wangenheim
| Year of publication: |
2013
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|---|---|
| Authors: | Uhrich, Fabian ; Schumann, Jan Hendrik ; Wangenheim, Florian von |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 2, p. 216-230
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| Subject: | flat-rate bias | consumption goal | hedonic | utilitarian | service | pricing | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Preismanagement | Pricing strategy | Utilitarismus | Utilitarianism | Dienstleistungsmarketing | Services marketing | Privater Konsum | Private consumption |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009774870