The Impact of Consumption Goals on Flat-Rate Choice: Can Hedonizing a Service Increase Customers Propensity to Choose a Flat Rate?
| Year of publication: |
2013
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|---|---|
| Authors: | Uhrich, Fabian ; Schumann, Jan H. ; von Wangenheim, Florian |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1094-6705, ZDB-ID 14900695. - Vol. 16.2013, 2, p. 216-230
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