The impact of CSR-CSI domain overlap on attitude toward the sponsor
Taeahn Kang and Hirotaka Matsuoka
| Year of publication: |
2022
|
|---|---|
| Authors: | Kang, Taeahn ; Matsuoka, Hirotaka |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 1, p. 33-47
|
| Subject: | sponsorship | corporate social responsibility | corporate social irresponsibility | domain overlap | CSR motive | Corporate Social Responsibility | Corporate social responsibility | Sponsoring | Sponsorship | Meinung | Opinion | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.311.0322.03 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198832