The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Mauro Falasca, Jiemei Zhang, Margy Conchar and Like Li
| Year of publication: |
2017
|
|---|---|
| Authors: | Falasca, Mauro ; Zhang, Jiemei ; Conchar, Margy ; Li, Like |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 7, p. 901-912
|
| Subject: | Customer knowledge management | Dynamic capabilities | Empirical studies | Marketing dynamic capability | Organizational markets | Product innovation performance | Dynamische Kompetenzen | Wissensmanagement | Knowledge management | Innovation | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Unternehmenserfolg | Firm performance | Innovationsmanagement | Innovation management | Marketing | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view |