The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Alexander Krasnikov, Satish Jayachandran, & V. Kumar
| Year of publication: |
2009
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|---|---|
| Authors: | Krasnikov, Alexander ; Jayachandran, Satish ; Kumar, V. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 6, p. 61-76
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| Subject: | Marketing | Bank | Beziehungsmarketing | Relationship marketing | Stochastischer Prozess | Stochastic process | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901104