The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets

Bernd Frick and Daniel Kaimann

Year of publication:	October 2017
Authors:	Frick, Bernd ; Kaimann, Daniel
Published in:	Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 24.2017, 17, p. 1237-1240
Subject:	Consumer reviews \| advertisement \| signals of quality \| electronic market \| app store \| Electronic Commerce \| E-commerce \| Produktqualität \| Product quality \| Werbung \| Advertising \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Erfahrungsgüter \| Experience goods \| Virales Marketing \| Viral marketing \| Signalling \| Werbewirkung \| Advertising effects \| Mobile Marketing \| Mobile marketing \| Theorie \| Theory

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