The impact of e-word-of-mouth on the online popularity of restaurants : a comparison of consumer reviews and editor reviews
Ziqiong Zhang; Qiang Ye; Rob Law; Yijun Li
| Year of publication: |
2010
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|---|---|
| Authors: | Zhang, Ziqiong ; Ye, Qiang ; Law, Rob ; Yijun, Li |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 29.2010, 4, p. 694-700
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| Subject: | Gastronomie | Restaurant industry | Virales Marketing | Viral marketing | Social Web | Social web | Personalisierung | Personalization | Verbraucherberatung | Consumer advice | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758172