The impact of electronic word-of-mouth management in hotel ecosystem : insights about managers' decision-making process
María del Carmen Berné Manero and Andrea Moretta Tartaglione, Giuseppe Russo and Ylenia Cavacece
| Year of publication: |
2023
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|---|---|
| Authors: | Berné Manero, María del Carmen ; Moretta Tartaglione, Andrea ; Russo, Giuseppe ; Cavacece, Ylenia |
| Published in: |
Journal of intellectual capital. - Bingley : Emerald, ISSN 1758-7468, ZDB-ID 2024939-1. - Vol. 24.2023, 1, p. 227-256
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| Subject: | Decision-making | EWOM | Hotel ecosystem | Intellectual capital | Knowledge management | Structural equation modelling | Wissensmanagement | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Immaterielle Werte | Intangible assets | Strukturgleichungsmodell | Structural equation model | Entscheidung | Decision | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIC-07-2021-0201 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234725