The impact of employee work perceptions on purchase intentions from a company store
Charles D. Bodkin, Cara Peters and Jane Thomas
| Year of publication: |
2016
|
|---|---|
| Authors: | Bodkin, Charles D. ; Peters, Cara Okleshen ; Thomas, Jane |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 5, p. 479-489
|
| Subject: | Branding | Retailing | Internal branding | Purchase intentions | Employee work perceptions | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenführung | Brand management | Markenimage | Brand image | Arbeitszufriedenheit | Job satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-09-2015-0998 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620602