The impact of external word-of-mouth sources on retailer sales of high-involvement products
Bin Gu; Jaehong Park; Prabhudev Konana
| Year of publication: |
2012
|
|---|---|
| Authors: | Gu, Bin ; Park, Jaehong ; Konana, Prabhudev |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 23.2012, 1, p. 182-196
|
| Subject: | Amazon.com Inc. | Fotoapparat | Photographic camera | Bildverarbeitung | Image processing | Social Web | Social web | Virales Marketing | Viral marketing | Personalisierung | Personalization | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009522766