The impact of fan identification and notification on survey response and data quality

Jeremy Scott Jordan, Simon Brandon-Lai, Mikihiro Sato, Aubrey Kent, and Daniel C. Funk

Year of publication:	2014
Authors:	Jordan, Jeremy Scott ; Brandon-Lai, Simon ; Sato, Mikihiro ; Kent, Aubrey ; Funk, Daniel C.
Published in:	Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 23.2014, 1, p. 27-36
Subject:	Sportmarketing \| Sports marketing \| Marktforschung \| Market research \| Zielgruppe \| Target group \| Online-Befragung \| Web survey \| Datenqualität \| Data quality \| USA \| United States

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