The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions
Year of publication: |
2001
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Authors: | Boone, Derrick S. ; Lemon, Katherine N. ; Staelin, Richard |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 18.2001, 2, p. 96-109
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