The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity
Year of publication: |
2021
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Authors: | Suoniemi, Samppa ; Terho, Harri ; Zablah, Alex R. ; Olkkonen, Rami ; Straub, Detmar W. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 127.2021, p. 108-122
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Subject: | CRM systems | IT capabilities | Organizational performance | PLS | Resource-based view | System quality | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Unternehmenserfolg | Firm performance | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality |
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