The impact of guanxi on ethical perceptions : the case of Taiwanese salespeople
Wen-Yeh (Rene) Huang; Ching-Yun Huang; Alan J. Dubinsky
| Year of publication: |
2014
|
|---|---|
| Authors: | Huang, Wen-yeh ; Huang, Ching-yun ; Dubinsky, Alan J. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 21.2014, 1, p. 1-17
|
| Subject: | guanxi | ethical perceptions | buyer-seller dyad | B2B sales ethics | Taiwan salespeople | industrial marketing | business marketing | B-to-B-Marketing | Business-to-business marketing | Taiwan | Soziales Netzwerk | Social network | Verkaufspersonal | Salespeople | Unternehmensethik | Business ethics | Lieferantenmanagement | Supplier relationship management | Ethik | Ethics | Wahrnehmung | Perception | Verkauf | Selling | Wirtschaftsethik | Economic ethics | Beziehungsmarketing | Relationship marketing | Marketing | China |