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More innovative but less socially responsible : The influence of using metaphors in marketing communications on product perception, choice, and adoption intention
Luffarelli, Jonathan, (2021)
The effect of corporate social performance on the financial performance of business‐to‐business and business‐to‐consumer firms
Luffarelli, Jonathan, (2019)
Consumer reviews and product life cycle : on the temporal dynamics of electronic word of mouth on movie box office
Delre, Sebastiano A., (2023)