The impact of individual differences in weather sensitivity on weather-related purchase intentions
Sangkil Moon, JaeHwan Kwon, Sang-Uk Jung, Young Han Bae
| Year of publication: |
January 2018
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|---|---|
| Authors: | Moon, Sangkil ; Kwon, JaeHwan ; Jung, Sang-Uk ; Bae, Young Han |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 1, p. 104-117
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| Subject: | consumer choice | individual differences | regression | weather marketing | Wetter | Weather | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785317744855 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011878110